Our Value Proposition
bwinex aims to simplify the complexity of wine markets fragmentation and the proliferation of pools of liquidities and merchants' specific eCommerce sites by consolidating execution management of professionals and individuals onto a single infrastructure.
Through a very innovative approach, bwinex brings answers to overcome many of the challenges that accessing wine markets' implies in the current environment.
Fragmentation of the Liquidity
bwinex offers an access for every wine markets' participant on a single infrastructure and manages multiple workflows and services over it, whether a participant is:
- a professional from the "Place de Bordeaux",
- a professional managing a wine fund,
- an investor,
- an individual willing to buy wine to drink at home, …
bwinex bridges all these various profiles into a unique and truly integrated solution.
Counterparty and Compliance Risks
Through sophisticated compliance procedures and real time risk mitigation, bwinex ensures the safety, anonymity, security and market integrity that are vital to the performance of wine trades.
Equally the tracking of origin, authentication and quality of the wines traded are paramount for the confidence of bwinex markets' participants.
Prices and Services Inconsistencies
Since its inception, bwinex achieved products, services and prices standardisation and normalisation.
The IWIN™ Masterfile service is the initial service rolled out. It is already becoming the standard codification for wines globally. In beginning 2010, bwinex was maintaining an inventory of over ½ million wine references across 47 countries.
Having implemented robust protocols that are widely used and recognised globally, bwinex supports fully standard business processes throughout the wine trade value chain.
Hign Costs of Sales and Administration
In an industry that has become increasingly global, fragmented and competitive, the reach for customers has followed a similar path, dramatically increasing the cost for on-boarding, assessing and maintaining new clients.
bwinex can operate, on behalf of its members, solutions in 'Software as a Service' which allows for near-instantaneous implementation of new clients globally. Any new client can be on-boarded, administered, and managed anonymously in a fully standardised process.
The members of bwinex have the ability to also subscribe for the inWine market and de facto benefit instantly of the global distribution channels that inWine offers.